Project Thrive

I launched my Philosophical Coaching practice out of desperation. The academic job path looked bleak, I'd just had a baby, and philosophical coaching was the only thing I could think to do with my Ph.D. in philosophy that didn't make me want to cry everyday.

I didn't know the first thing about running my own business. I told myself I didn’t have the risk-tolerance, the acumen, the hustle. I didn’t want to make sales. Ew.

But, it was either coaching or crying. And I was tired of crying.

So, I read every business book I could get my hands on. I fumbled through learning how to invoice, find clients, make offers. I felt like I had no idea what I was doing. A lot. It sucked.

But, the thought of getting a job I hated felt even worse. So, I re-read the books that led me toward connection, vision, and service. I followed my intuition through trial and error, false starts, and failed ideas. I learned so many things the hard way. But, slowly, over a few years, I figured it out.

A few years ago, something curious happened: other coaches and counselors started to reach out to me for business help. I started to share what I’d learned and how I run my business, and I was delighted (and relieved) that people started seeing results! Some coaches got their first paying clients. Others saw major increases in their income. One client went from scrambling to pay the bills to transforming her business so that she is now able to take two months of vacation a year. Two months!

I was surprised to learn that I actually really enjoy helping people start and grow their businesses. I was a philosophy student who used to roll her eyes at business majors and judge them for having their priorities mixed up. But I discovered that being an entrepreneur is one of the most creative, bravest, most exciting things I’ve ever done.

That said, entrepreneurship as a coach or counselor can be lonely work. I’ve learned that when you learn alongside others, share wins, get encouragement, troubleshoot problems, and share woes, it can feel a lot easier and a lot more fun. As an educator, I also know the power and magic that can happen when you get a group of people together.

That’s why I’m creating a group to help coaches and counselors launch and grow their businesses.

Introducing Project Thrive

A Group program for Coaches/Counselors to launch or grow their practice, Led by a ph.d. in philosophy

This group will be small, only 6-12 people, so that each member can get sufficient support.

This Group is for YOU if…

• You are tired of floundering and want (or need) to start bringing in more money with your coaching/counseling business

• You feel conflicted about entrepreneurship, capitalism, and don’t want to be smarmy, salesy, or gross

• You want to focus on the work you love, instead of the parts you hate about business

• You are ready to grow and stretch into exciting discomfort, for the sake of your heart-centered work in the world

• You want to thrive, not just survive

Over 6 Months, We’ll…

• Understand your “why,” your big, heart-centered vision for yourself, your business, your clients, the world

• Define or update your ideal client, whom you most want to serve

• Define or update your unique value proposition, a catchy, one-sentence description of your business

• Create compelling offers to serve your clients in the ways that you’re most called to

• Figure out nuts and bolts systems for invoicing, paperwork, client communication, scheduling, etc.

• Set prices that reflect a positive wealth mindset and allow you not only to survive, but to save and thrive

• Create messaging and marketing that are authentic, aligned with your values and mission, and attract ideal clients that are happy to pay you

We’ll meet remotely on Zoom on Wednesdays at 2pm-3/3:30pm PT, starting September 25th. Last day to apply is Monday September 16th.

This group is valued at $3500 or $599/month for six months.

Because this is a pilot run, I’m offering Basic Membership for the reduced price of $2300 or $399/month for 6 months. Options to add one-on-one sessions for an added fee.

Questions? Email me at daniellelasusa@gmail.com or join the Informational Meeting on Wednesday, September 11 at 2pm PT at this Zoom link.

More about Danielle